In your practice business pitch, you

were succinct when presenting main information about your product. 1 2 3 4 5
presented facts instead of speculating about the future 1 2 3 4 5
defended your assumptions effectively 1 2 3 4 5
presented ways to save money in the operating budget 1 2 3 4 5
maintained a focus on marketing a single product 1 2 3 4 5
did not try to pretend to be smarter than the potential investors 1 2 3 4 5

First, notice how the assessment criteria are directly related to the information Ron wanted her to be aware of prior to attending the session. Ron clearly told her how to prepare for the training session. He told her to gather specific bits of information from a source that he had checked before sending her the links. He narrowed the focus of her pre-class study by asking some simple comprehension questions to engage her mind about these important principles.

Now that he has provided her with the assessment criteria, Sheryl has a focus to look forward to in class. She knows that she will be going through a mock pitch, but instead of trying to throw everything at the kitchen sink, she now has a manageable chunk of declarative knowledge that she can convert into procedural knowledge. In other words, she can take the limited theoretical information which she has been asked to focus on and transfer it to practical actions which are directly related to her real life goals. By providing the assessment criteria, Ron actually encouraged Sheryl to take responsibility and prepare even more for that practice presentation.

Effective preparation involves providing detailed knowledge of criteria by which the trainee will be assessed.

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